Calvin Klein, founded in 1968 by designer Calvin Richard Klein and business partner Barry Schwartz, redefined modern fragrance and fashion with its minimalist aesthetic. Initially focused on tailored coats and womenswear, the brand quickly embraced bold simplicity, becoming a symbol of urban sophistication…
In the 1970s, Calvin Klein gained fame for its denim collections, paired with provocative ad campaigns that challenged traditional norms. However, the brand’s fragrance journey began in 1985 with Obsession for Women, a sensual blend of amber and spices that captured the era’s bold spirit.
The 1994 launch of CK One marked a groundbreaking shift. As the first major unisex fragrance, it combined fresh citrus, green tea, and musk, appealing to a gender-neutral audience. Interestingly, CK One’s ad campaigns featured diverse models, reflecting the brand’s inclusive ethos.
By 2003, under parent company PVH Corp., Calvin Klein expanded its fragrance line with Eternity (1988) and Euphoria (2005). These scents blended floral, fruity, and woody notes, catering to evolving tastes. Meanwhile, the brand’s underwear line, launched in 1982, became synonymous with minimalist luxury.
In the 2010s, Calvin Klein embraced celebrity collaborations, like Kendall Jenner and Shawn Mendes, to stay culturally relevant. The #MYCALVINS campaign (2016) emphasized body positivity, featuring unretouched photos and diverse models.
Today, Calvin Klein’s Sustainable Futures initiative focuses on eco-friendly packaging and carbon neutrality by 2030. With annual revenue over $9 billion, the brand balances provocative marketing with timeless design, proving that minimalism can be revolutionary.
