BYREDO is a Swedish niche fragrance brand founded in 2006 by Ben Gorham. The brand is known for its minimalist aesthetic, high-quality ingredients, and artistic approach to perfumery. BYREDO’s fragrances are inspired by personal memories, emotions, and cultural influences…
Each scent tells a unique story, blending Scandinavian simplicity with deep, evocative compositions. Iconic fragrances like Gypsy Water, Bal d’Afrique, and Mojave Ghost have gained worldwide recognition.
Beyond perfumes, BYREDO has expanded into home fragrances, leather goods, and even makeup. The brand collaborates with artists and designers to create limited-edition collections. Its sleek, monochrome packaging reflects a modern, luxurious identity. Despite its contemporary image, BYREDO values craftsmanship and traditional perfumery techniques. Ben Gorham, originally a basketball player with Indian and Canadian roots, brings a unique multicultural perspective to the brand.
BYREDO’s philosophy revolves around emotional expression rather than just olfactory notes. The brand has gained a cult following among celebrities and fragrance lovers alike. Its presence in high-end boutiques and concept stores solidifies its status in the luxury market.
