Abercrombie & Fitch is an American lifestyle brand that expanded into the world of fragrances in 1997 with the launch of its first scent, Woods…
Known for its youthful and casual aesthetic, Abercrombie & Fitch quickly made a name in the fragrance market. One of its most iconic releases, Fierce, debuted in 2002 and became a cult favorite. The scent, created by Christophe Laudamiel and Bruno Jovanovic, features fresh, woody, and musky notes that captured the essence of the brand’s masculine identity.
Abercrombie & Fitch fragrances are often promoted through the brand’s signature image of athletic, confident youth. The brand has since expanded its fragrance line to include popular scents for women such as First Instinct and Authentic. These fragrances balance freshness with sensuality, aligning with the brand’s modern style. Abercrombie & Fitch collaborates with experienced perfumers to maintain quality and appeal. Over time, the brand has built a loyal following for its bold, recognizable scents. Today, Abercrombie & Fitch continues to blend fashion and fragrance, appealing to a global audience seeking a dynamic and confident scent profile.
