Vilhelm Parfumerie is a niche fragrance house founded in 2015 by Jan Vilhelm Ahlgren, a Swedish designer. The brand’s name honors his grandfather, Vilhelm, who inspired his classic style.
Each fragrance from Vilhelm Parfumerie tells a unique story, often reflecting Ahlgren’s personal memories. The brand works with renowned perfumers like Jérôme Epinette, Bertrand Duchaufour, and Marc-Antoine Corticchiato to create high-quality compositions.
Their debut fragrance, Morning Chess, is inspired by Ahlgren’s childhood summers in Sweden. Another scent, Dear Polly, is a tribute to his wife and their deep connection.
Vilhelm Parfumerie blends vintage aesthetics with modern design. Their spun glass bottles feature saffron yellow labels, which stand out. While the brand has Swedish roots and New York origins, its fragrances are crafted in Paris, blending various cultural influences.
With a focus on storytelling and craftsmanship, Vilhelm Parfumerie continues to captivate fragrance lovers worldwide.
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