The Story of Giardini di Toscana
Giardini di Toscana is an Italian niche perfume house that celebrates the natural beauty and traditions of Tuscany. The brand was founded by Sileno Cheloni, a master perfumer with deep roots in artisanal fragrance making. His creative vision centers around emotions, memories, and the olfactory richness of Italian landscapes.
In 2012, Giardini di Toscana launched its first fragrances, focusing on purity and elegance. One of the earliest releases, Bianco Latte, became an instant favorite for its sweet, milky vanilla and caramel blend.
Philosophy and Craftsmanship
The brand creates all its perfumes in Tuscany using high-quality ingredients and small-batch production. Giardini di Toscana avoids mass-market formulas in favor of artistic freedom and emotional depth.
For example, the 2014 release Shabby Chic highlights powdery rose, vanilla, and musk, evoking nostalgia and delicate femininity. In 2015, Rosso Radice brought a rich blend of amber, woods, and patchouli to the collection.
Recent Releases and Growing Popularity
In 2018, the brand introduced Teatro, a bold and theatrical fragrance with floral and spicy nuances. Tuberosa, launched in 2019, showcased white florals with creamy and sensual undertones.
Later, in 2021, Bacio gained attention for its juicy red fruits and warm, gourmand base. Giardini di Toscana continued its success in 2022 with Rosa Moceniga, which blended Damask rose with soft woods and amber.
Aromatic Identity and Future Vision
Giardini di Toscana stands out for its romantic, intimate, and sensory-driven approach to perfumery. The brand often draws inspiration from family traditions, nature, and Tuscan artistry.
Today, perfume lovers admire Giardini di Toscana for its elegant bottles, rich sillage, and poetic storytelling. Each fragrance feels personal — as if capturing a memory or a moment in time.
By combining Italian craftsmanship with emotional expression, Giardini di Toscana continues to grow as a beloved name in niche perfumery.
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